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Research papers

From number of sales to market share

Grocery chain supermarkets, are subject to local conditions which may greatly influence their performance. The marketing function has the responsiblity for investigating the current conditions and the potential for each store. The companies...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Franco Cloni, Massimo Milleri
June 15, 1989
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Citation

Cloni and Milleri (1989a, June 15). From number of sales to market share. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-number-of-sales-to-market-share